neuralmarketing / design framework / v3.0

A system for
looking closer.

A shared language for the observatory. The foundations, components, and behaviors that support an experimental observatory of nonconscious influence.

01 / Foundations

Quiet structure.
Clear signals.

A neutral field lets the content breathe. Cobalt marks actions and focal points. Deep green gives reflective passages a different pace.

01

Direct attention.

Use one dominant signal at a time. Let contrast establish hierarchy.

02

Leave room.

Space is an active part of the composition. Give ideas a place to settle.

03

Make it legible.

Every action should reveal what it does and acknowledge what happened.

Light palette Click a swatch to copy its value.

The theme automatically follows your system preference and falls back to light when none is available. These reference swatches retain their original values in both themes.

Use Ink or Cobalt on Paper, and light text on Forest. Structural dividers can be subtle; interactive input borders need a stronger edge.

02 / Typography

Three voices.
One conversation.

A precise sans serif for clarity. An expressive serif for a shift in perspective. Monospace for the quiet annotations.

DM SansHeadlines / body / interface

Attention is an environment.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Instrument SerifEditorial emphasis

A different way of seeing.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
DM MonoLabels / metadata / reference

FIELD NOTES / OBSERVATION 001

0123456789 — attention / affect / intent
Typography scale
RoleDesktopSmall screensLine height
Hero display56–98 px54–80 px, fluid1.025–1.04
Section heading43–64 px44 px1.08
Card title24–32 px26–31 px1.15
Body16–18 px16 px1.6–1.85
Control label14 px minimum14 px minimum1.5
Metadata12–13 px12–13 px1.5

Sizes are expressed in rem in the implementation. Browser font preferences remain in control. Fonts fall back to Arial, Georgia, and monospace.

03 / Layout & spacing

Room to think.

An 8 px base rhythm, restrained corners, and a generous reading measure. The editorial grid becomes a single column on small screens.

4Fine adjustment
8Base unit
16Related elements
24Component padding
32Group spacing
48Section detail
64Desktop gutter
96Section rhythm

Adaptive, by composition.

Maximum width: 1440 px. Gutters: 64 → 40 → 28 → 24 px. Main editorial grids stack at 600 px. The framework index becomes a horizontal strip at 900 px.

4 px
Controls & imagery
8 px
Dialog
Full
Icon action

04 / Components

Useful by default.

These are live components using the same styles and behavior as the observatory. Use a keyboard to explore their focus and interaction states.

Actions

Explore the study collection
Primary / secondary / disabled / textHover · focus · active · disabled

Selection & panels

Start with what is there.

Notice the arrangement before explaining it. What comes forward? What stays in the background?

One active tab / one visible panelArrow keys · Home · End

Input & feedback

Local component preview. Nothing is sent or stored.

A short thought is enough.0 / 500

Disclosure

When should a panel become a separate page?

Use a dialog for a focused, reversible reading task. Give content its own page when it requires a long workflow, its own navigation, or independent indexing. Field-note dialogs in this version support direct hash links.

How should an error be written?

Say what happened, preserve the person’s input, and explain a useful next step. Put the message beside the affected control and associate it programmatically.

What happens when motion is reduced?

The attention field starts paused. Lens selection and intensity still update the diagram immediately. Smooth scrolling and transition effects are removed.

05 / Interaction & motion

Responsive.
Never restless.

Motion connects an action to its result. It should be easy to understand, easy to interrupt, and easy to switch off.

240 ms / ease out

One deliberate transition, on request.

Interaction behavior
PatternBehaviorRecovery
Buttons200 ms color; subtle 2 px liftPressed state returns to baseline
Reading dialogFocus moves inside; background becomes inertEscape, close, or backdrop; focus returns
Lens tabsArrow keys select; content changes immediatelySelection remains reversible
Attention fieldGentle animation; pointer response; three lensesPause at any time; preference stays on this device
Copy actionConfirm only after clipboard successShow the value if clipboard is unavailable
InputInline feedback on validationKeep input; focus the invalid field

06 / Accessibility

Participation
is part of the design.

Accessibility is built into the components. These are implementation rules, with final conformance dependent on real-device and assistive-technology review.

  • Keyboard first. Skip link, visible focus, native controls, roving tab focus, Escape dismissal, and focus restoration.
  • Readable contrast. Ink and supporting text on Paper; white on Cobalt; light text on Forest. Never use color as the only state indicator.
  • Comfortable targets. Main actions and touch controls use at least 44 px hit areas. Keep adjacent targets distinct.
  • Reduced motion. Respect the operating-system setting. Keep a visible pause control, and stop the canvas while it is off screen.
  • Meaningful structure. One h1, ordered headings, landmark navigation, associated labels, dialog titles, and announced feedback.
  • Flexible reading. Relative text sizing, responsive reflow, reserved image dimensions, and explanatory text alongside the diagram.

Recommended release review: keyboard-only navigation, a screen reader, 200% text enlargement, a narrow viewport, touch input, and reduced-motion preferences.

07 / Content & imagery

Curiosity,
with a clear point.

Voice

Observant, precise, open to uncertainty. Use concrete questions and specific examples. Explain technical terms when they first appear.

Editorial structure

One observation, a clear title, a short premise, and a practical question. Studies are the primary unit: a runnable demonstration or a clearly labelled protocol. Earlier perspective notes remain supplementary.

Image direction

Light, material, refraction, and perception. Cobalt glass gives the attention essay a visual anchor. Typographic studies and exact diagrams support the other lenses.

Boundaries

Label illustrative experiments. Separate observation from evidence. Do not imply that the field measures a visitor’s attention or predicts their behavior.

Demonstrations retain responses only in this browser tab. Visitors can inspect, export, or clear the record. There is no pooled research data collection, tracking pixel, or submission service. The animation pause preference stays on this device.
See the system in context

08 / Research experiences

The reveal is
part of the system.

Keep the precise visual language. Expand the interaction contract around experience, disclosure, and agency.

01 / Invitation02 / Experience03 / Response04 / Immediate reveal05 / Informed replay

Four types, distinct claims

DemonstrationExperimentField studyIntervention

Type and status are separate. A proposed experiment is a protocol, not a live study. “Ready to try” means a local demonstration is runnable.

Research interaction requirements
SurfaceContract
InvitationExplain voluntary participation, temporary concealment, simulated claims, and the actual data handling before starting.
ExperienceConfine variant styling and simulated information to the demonstration. Keep stop/reveal and exit routes visible.
ResponseRecord what was actually selected or rated. Never treat an unanswered question as a neutral rating.
RevealShow the exact intervention, actual response, candidate mechanism, alternative explanations, real-world context, and a countermeasure.
ReplayRemove the intervention and preserve unrelated presentation. Label the replay as informed; keep it linked to the first look.
Personal recordSeparate completed, early-reveal, and replay entries. Offer download and clear actions. Never invent group results.
Six research lenses: Attention, Perception, Desire, Choice, Memory, Adaptation. The nine-part study record runs from Observation through Countermeasure, with sources and limitations alongside it.

09 / The human weight

Let the question
become personal.

Connect a small experience to an honest reveal, the evidence behind it, and what it might mean for understanding another person.

01 / The room02 / The explanation03 / The memory04 / The question05 / The other person
Narrative and research requirements
ElementContract
Personal experienceUse the existing voluntary invitation and immediate reveal. Detecting an intervention is a valid outcome.
Choice blindnessKeep original choice and substituted display distinct. Do not infer failure to notice from silence.
MemoryShow the original word list and preserve uncertainty. The replay offers the record as support.
Human consequenceInvite compassion and accountability without asserting that free will has been disproved.
ReflectionOptional page-only text with download and clear. No score and no inferred change in beliefs.
AttributionPrimary papers support research notes. Official Mind Field links are viewing companions; no affiliation is implied.
Enter the guided path ↗

A focused moment

A little room
to reflect.

This dialog holds your focus while the page waits behind it. Close it to return to the action that brought you here.